Claudio López (Amareto) I

The beginning of a very important chapter

Claudio López (Amareto) I

IMG_0193What is your first memory on shoes?

My dad was is charge of running a workshop when I was little, my fist memory was helping him and walking around lasts, uppers, leather hides and more vividly I remember the smell of leather.

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What memory do you have of your first order?

Oh, God! That is a very good question, It was a very interesting mix of emotions especially the thrill of knowing we were in business and that order was the beginning of a very important chapter for me and my family, in the other hand the anxiety of not knowing what the client’s reaction would be, I still sometimes feel the same mix of emotions when we are about to deliver a pair to a very challenging customer.

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Who had the greatest influence on choosing your career?

I stared working at a very young age doing all sorts of things, I have always been a very active person but never had a job I really like, my dad in another hand had always worked in the shoe industry and his talent was never appreciate and never got the chance to do what he wanted to do, I worked in a call center and one day my dad show me photos of some very beautiful handcrafted shoes made in France ( Berluti I believe) and I fell in love and decided to start learning the craft and weeks later I was fired from my old job and I had some savings and decided start Atelier Amareto.IMG_8204

For 4 years we did nothing but learning and practicing the art of shoemaking, So to answer your question my dad had the greatest influence for choosing this career path and most importantly my dad taught me the love for shoemaking and the values of hard work, honesty and the things you can archive when you do something you love.

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Looking back at when you first got into the shoemaking , how does what you are doing now compare to what you thought you would be doing after many years in the workshop?

I think you do me same but in a more efficient and quicker way, you develop more confidence and have more control over a number of things, you also realize you’re never,ever going to stop learning and trying new things, customer always ask you do things you never thought before and also realize they are infinitive ways of doing things in the craft of shoemaking.

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How would you describe a typical day of a shoemaker?

I think there’s no such thing as “typical day” when you are a shoemaker, I’m saying this in the most positive way, but usually I start the day by checking and answering emails and making some phone calls, after that I usually have lunch and plan the rest of the day according to appointments with customers, usually after 3 P.M. Until we close I’m just sitting making shoes.

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Which other shoemakers do you admire?

There are some many, something I don’t understand is the fact there are some many great shoemakers we don’t really know about, you see amazing photos of shoes but you don’t know who made them but if I have to give names I would say Marcell Mrsan has been a great influence, he’s a big promoter of craft thanks to his tutorials,blog and Facebook group. Another big name for me is Pierre Corthay his style is unique and original the perfect blend of tradition and style, Lazlo Vass and Stefano Bemer among others.tumblr_nhbqcm4hIP1sx9ka8o1_500

To be continued…